Free eCommerce Hero Banner Images — Wide-Format Visuals That Actually Fit Your Layout
We just released free hero banner images for eCommerce storefronts. Wide 16:9 format, consistent style, free to use without attribution. Here's what's included and how to use them.
A few days ago we released 53 free eCommerce category images — square-format visuals for navigation menus, product grids, and category listings. The response told us the same thing we already knew from our own work: finding a consistent set of images for an eCommerce build is more painful than it should be.
So we kept going.
The Problem with Hero Banners
Category images are a solved problem now, but hero banners are a different challenge. They’re wider. They need to carry visual weight without competing with the headline and CTA you’ll put over them. They need to look good at 1920px but still make sense on mobile. And they need to feel like they belong to the same store — not like four different stock photos that happened to end up on the same page.
The usual options are the same ones that don’t quite work: stock libraries with inconsistent styles, AI generators that require real iteration time per image, or placeholder services that aren’t meant to ship.
What We Released
A set of free hero banner images in 16:9 widescreen format, covering the store types you’ll actually build:
- Fashion (women’s, men’s, seasonal)
- Beauty & skincare
- Electronics & tech
- Home & living
- Sports & fitness
- And more
Same approach as the category images: consistent visual style, neutral composition, products on the right with negative space on the left for your headline and CTA overlay. They’re designed to be used, not just previewed.
Each banner is served via URL. Append ?w=1600 or ?w=2000 to get the exact width you need — no resizing, no downloading and re-uploading.
→ Browse the free banner images
If Your Store Type Isn’t Covered
The banners page includes an AI image prompt you can drop into any image generator (ChatGPT, FLUX.2 [Pro], or similar). Replace {STORE_TYPE} and {PRODUCT_ITEMS} and you’ll get something consistent with the rest of the set. The prompt is optimized for wide hero compositions with left-side negative space — the format that actually works with overlaid text.
What These Are For
Same use cases as the category images: demos, test stores, MVPs, client prototypes. The kind of work where you need it to look real before it is real.
If you spot a store type that’s missing, or if a format change would make these more useful in your workflow, let us know.